SBD has released a new report that provides insight into key players, trends and strategies in terms of China’s telematics and navigation markets.

SBD’s new report - Opening up the telematics and navigation markets for success in China - presents a fact-based approach to understanding end user needs, analysing China’s technical infrastructure and forecasting the market potential.

SBD identifies a bright future for navigation and traffic information in China, but urges the automotive industry to see through the characteristic hype surrounding telematics to focus on the real end-user needs and market drivers.

According to SBD’s director of ITS & Telematics, David McClure, vehicle manufacturers, equipment suppliers and service providers are making their first tentative steps into China, and this report aims to present detailed information and a pragmatic outlook to help industry players to take advantage of the opportunities whilst avoiding the obstacles that they will face on the way.

Click here to see a sample of the report.

Published: October 2007
Pages: 89
Report price:
Limited/single user (paper copy) - £2,065
Undrestricted/multi-user (paper, PDF and CD ROM) - £2,950