According to a new research report by Berg Insight, the number of mobile subscribers downloading navigation routes using their mobile handsets is expected to increase from sixteen million users in 2008 at a CAGR of 27.9% to reach seventy million users in 2014. 

Revenues from subscriptions and advertisements are expected to reach €597 million by 2014, from €177 million in 2008, a CAGR of 22.4%.

The growing adoption will be driven mainly by the introduction of GPS-technology in smartphones and bundling of navigation applications with mobile devices or service plans.

The increasing availability of GPS-enabled handsets has paved the way for widespread adoption of mobile navigation services in Europe. The US market has continued to grow to a level of six million active subscribers to mobile navigation services in Q2-2008, and the anticipated launch of GPS-enabled handsets by GSM operators AT&T and T-Mobile USA is expected to boost growth even further in 2009.

André Malm, telecom analyst at Berg Insight, says that most mobile navigation users only use the service during a free trial period; the key challenge is to convert these test-users into paying subscribers.

Click here to see a sample of the report

• Date of publication: October 2008
• Number of pages: 130 pages
• Report price:
  Paper copy: €1,500
  PDF (1-5 users): €2,250
  PDF corporate licence: €4,500