According to a new Berg Insight report – Car telematics and wireless M2M (3rd edition) – OEM telematics propositions have, to date, largely failed to make a significant impression on the European market.

The automotive industry has two traditional tracks for new innovations to reach the market. One is the car manufacturers, who can offer new functionalities as factory-installed standard or optional features. The other is the aftermarket vendors, who develop products that can be installed by car-owners regardless of brand or model.

In many cases there is a parallel development of both OEM and aftermarket products.

The European car telematics market is currently dominated by aftermarket products, with most OEMs showing limited interest in developing any services by themselves. Outside Europe, there is significantly more OEM activity, a prime example being GM OnStar.

The leading providers of aftermarket vehicle tracking solutions in Europe are a mix of national players with very strong positions on their local markets and pan-European players, operating directly or through resellers on several markets.

OEM telematics have yet to make a significant impact on the European market, with availability still restricted to a handful of brands and models on selected markets.

Click here to see an overview of the report and the table of contents.

Published: February 2008

Pages: 100

Report price:

Paper copy - €1,000

PDF (1-5 users) - €1,500

PDF (corporate licence) - €3,000