GyPSii has announced an agreement with Chinese web-based travel company eLong, to provide GyPSii-powered hotel information and reservation services to visitors to China, including popular cities such as Beijing and Shanghai. 

GyPSii users will be able to use their mobile phones to access almost 7,000 eLong partner hotels, giving them the ability to search for nearby hotels, review comments, pictures and contact information, and to contact eLong to make a reservation and view a detailed map of their chosen location - all via GyPSii's mobile lifestyle application.

The deal is the first of its kind with a major on-line travel provider in China.

Under the agreement, eLong will pay GyPSii a referral fee for hotel customers using the GyPSii platform. This deal will cover hotels in almost 400 cities across China, and is part of GyPSii "whole product strategy" to include third party premium content for GyPSii members and additional revenue streams for GyPSii.

GyPSii has an agreement with mobile operator China Unicom to provide the service to its subscribers during and after the recent Olympic Games.

GyPSii also recently announced a partnership with Chinese digital map provider, Nav2, to enable GyPSii users to access a diverse range of premium third party content and services at the touch of a button.

And last month GyPSii announced a deal with MyNet, service provider to China Mobile.