From 3GSM, it was clear that EVERYBODY is trying to make applications that will run on advertising. Social networks are a good example of apps that spend half their time developing something that makes you waste a huge amount of time and the other half on creating the framework for delivering ad revenue through monitoring usage.

Sadly for us, the media buyer's interest in location apps on mobile devices is proportional to their share in that market. About 2%. So we won't be seeing localised LBS financed purely from advertising tomorrow.