Infotainment

Orange Poland’s marketing strategy good for a laugh

 

The media had a field day last month when news leaked out that people queuing up outside shops in Poland on the day of the iPhone launch were actually paid actors.

Sep 3, 2008

Read More...


Leave the multi-tasking to women

While I agree that there is a place in the market for all-in-one devices, I have a personal problem with them. 

Sure, they're convenient.  Why carry half a dozen dedicated devices around if you can have one multi-purpose device that does all those jobs just as well?

But do they?  I mean, do any of these multi-tasking devices actually do the job as well as any one piece of specialised equipment?

Of course they don't. Only women can truly multi-task, and do it properly :-)


Why let the facts interfere with a good headline?

 

A report on TelecomTV.com points out that just when the world agrees that talking on a handheld phone while driving is a bad idea, along comes MobiTV and UIEvolution to create on-demand streaming video and live-carTV.

May 26, 2008

Read More...


What’s stopping advertising models?


From 3GSM, it was clear that EVERYBODY is trying to make applications that will run on advertising. Social networks are a good example of apps that spend half their time developing something that makes you waste a huge amount of time and the other half on creating the framework for delivering ad revenue through monitoring usage.

Sadly for us, the media buyer's interest in location apps on mobile devices is proportional to their share in that market. About 2%. So we won't be seeing localised LBS financed purely from advertising tomorrow.


More Than 30 Million New Cars with On-Board Telematics Units Will Ship by 2013

It’s always good to squeeze in some stats. So, I couldn’t pass up the opportunity with this new report by ABI Research. For the full article click here



Forthcoming conferences